Over the past few years, Apple has dealt with numerous complaints and investigations over the nature of freemium games and how they were advertised as free downloads while effectively hiding major gameplay features behind In-App Purchases.
The games included vary in terms of popularity and developer: Apple is promoting indie hit Thomas Was Alone under Blockbuster Games alongside Minecraft, but they’re also showcasing award-winning Threes, Leo’s Fortune, and Blek. The section is organized in Recent Releases, Blockbuster Games, and App Store Originals. store later today as part of the App Store’s weekly refresh, the section is called ‘Pay Once & Play’ and it showcases “great games” that don’t require users to pay for extra content through IAPs. Currently featured in the UK App Store and likely expanding to the U.S. Apple has started promoting games that don’t have any In-App Purchases on the front page of the App Store.
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